What is the total investment required to open a CHESS KLUB franchise in India?

The total investment starts from ₹18,00,000 onwards depending on the location, centre size, and format. This includes the franchise fee, setup costs, initial marketing, and working capital.

How long does the training and onboarding process take?

Our comprehensive training program spans 4-6 weeks, covering chess curriculum delivery, business operations, marketing strategies, and technology platforms (including Atlas).

Do I get exclusive territory rights?

Yes, every franchisee receives exclusive territory rights within a defined geographic area to ensure no other CHESS KLUB franchise operates within your designated zone.

What kind of ongoing support do franchisees receive?

Ongoing support includes marketing assistance, coach recruitment, Atlas platform support, curriculum updates, and regular business reviews.

What is the typical ROI and how long until break-even?

Most franchisees achieve break-even within 8-12 months. Typical ROI is seen within 18-24 months based on location and enrollment.

Do I need chess experience to become a franchisee?

No chess experience is required. We provide complete training. Your passion for education and business acumen are the most important factors.

What is Atlas and how does it help franchisees?

Atlas is CHESS KLUB's proprietary management system that centralises student management, scheduling, reporting, and performance analytics into one platform.

Planning Tool

Tournament Profit Calculator

Calculate potential profits from organising chess tournaments. All numbers are editable — adjust to match your local costs and expected turnout.

Tournament Name

Expected Players

Total Revenue

₹98,000

Total Expenses

₹74,000

Net Profit

₹24,000

Profit Margin

24%

Revenue

₹98,000

₹

Expenses

₹74,000

₹

Per Player Analysis

Revenue / Player

₹980

Cost / Player

₹740

Profit / Player

₹240

Break-Even Players

Tips to Maximise Tournament Profits

Partner with local schools to increase participation and reduce marketing costs

Secure corporate sponsors early — offer branding opportunities at the venue

Offer early-bird registration discounts to drive advance sign-ups

Bundle merchandise sales with premium registration packages

Live-stream games to build online audience and attract digital sponsors

Organise side events (simul, blitz) to increase per-player revenue